Cited: ABC News

Mark Zuckerberg, the CEO of Facebook, hopes to put the fears and mistrust of consumers to rest. Facebook’s privacy settings and user concerns have been debated and analyzed for weeks

“We made a lot of changes at the same time,” Zuckerberg said regarding his company’s f8 announcements of the Open Graph API and other new Facebook features. “A lot of what we were trying to do got lost. We really need to simplify the controls… The feedback we got from users really resonated with us.”

Facebook’s new privacy controls are dead simple, as simple as a single button-click for sharing or restricting all your information — from your birthday and contact information to your posts and photos.

Now, Facebook will give users one simple control for all sharing. In a couple clicks, you can change all your settings, and the changes will apply retroactively as well. And of course, changes will apply to any new products that might be released in the future.

When you first open the new privacy settings page, your current privacy settings will appear; you won’t be automatically switched to the recommended settings.

Controls Let You Share With Friends Only, Friends of Friends or Everyone

Users simply click one button (”Everyone,” “Friends of Friends” or “Friends Only”) in the left column to restrict or open all their information to those groups. They can also choose to make certain types of information open to certain groups, as per the recommended settings you see above.

“You can think of ‘Everyone,’ ‘Friends of Friends’ and ‘Friends Only’ as big buckets containing different groups of information,” the new controls page reads. “With our recommended settings, your information is distributed across all three buckets.”

While Facebook does recommend leaving certain information, such as your bio or status, open to everyone, other data should probably be more private, such as photos or videos.

The recommended settings ask users to make their status, photos, posts, bio, favorite quotations, family and relationships viewable to everyone. They also recommend making personal contact information viewable by friends only.

Are you one of the many job seekers using Facebook to get an introduction to a hiring representative? That is one way to avoid a telephone answering service. However, there are many ways to get a business introduction, other than Facebook.

Facebook Users Can Still Remove Tags from Posts, Images, Videos Shared by Others

Granular sharing for wall posts will remain the same, and sharing information with applications will become even more granular than what we’re used to seeing now. Users will still be able to remove tags from posts, images or videos posted by others.

Facebook’s directory will have specific controls for information that is shared and discoverable. With controls this simple it is difficult to imagine users being confused or upset. Unfortunately, not all will be pleased with the settings because as the saying goes, “You cannot please all the people all the time.”

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My Take: I am one of the very few who does not use Facebook. I prefer to talk to my friends face-to-face or over the telephone. What I don’t understand, is why Facebook didn’t have all of these controls to begin with? That would be like having a NYC computer networking system and no remote backup. That would mean if you had a problem with your system you would have to pay for hard drive recovery, which can be expensive. If he had the remote backup you may only need computer service NYC. Then again, nobody said these guys were intelligent, just smart.

The CEO of Facebook is one of the CEO jobs I would not want, at least not in recent times. He has had a lot of problems come down on his head slightly. I bet his business answering service has been bogged down a lot lately.

But, like I said, I do not use Facebook because I prefer a more personal touch when communicating with friends and family. Unfortunately, it is a sign of the times and eventually snail mail will be only used for packages an e-mail will be used for everything else. The day is just around the corner when a person will get an e-mail saying “You’re Fired” instead of the boss looking them in the face and saying it.

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